The Problem: Content marketing can help organizations stand out in a crowded industry. By showcasing their thought leadership and knowledge of their respective space, businesses can show they have the expertise and solutions to help prospects tackle their respective pain points. However, businesses are sometimes challenged to determine the effectiveness of their content, and how assets stacks up against competitors.
The Solution: Captora‘s Content Marketing Scorecard provides marketers with a detailed assessment of their content marketing programs versus competitors. The solution leverages Captora’s powerful engines to demonstrate how well specific marketing assets are performing. With the scorecard, businesses also can uncover “demand signals” that can drive more leads for products or services using existing content.
The Perks: Captora’s paid product integrates into all of the major marketing automation solutions and CRM solutions, including Salesforce, Marketo, Eloqua and Act-On. The Content Marketing Scorecard is currently free and can be accessed via the Captora web site. Visitors can enter their company’s URL and three competitors to get started.