The Problem: According to a recent SiriusDecisions Research Brief, marketing ROI is more important than ever before. Why? Because marketing’s exposure has grown significantly, especially in the channel.
Expect to hear: “We will not fund what we cannot measure.” In 2014, more than ever before, channel marketers need to demonstrate a clear return on investment.
The Solution: Elastic Digital’s Partner Demand Generation Center, Elastic Grid, offers a detailed reporting dashboard, which is designed to demonstrate clear marketing ROI for channel marketers.
The reporting dashboard lets suppliers see the effectiveness of their campaigns across territories and timeframes. In real time, suppliers can see which partners register for campaigns — and which campaigns — along with the number of campaign executions, emails sent, leads generated (excluding contact details), and number of calls to action activated.
Partners receive lead alerts directly and get a more granular view of each campaign’s performance, including contact details.
Amazon Web Services, NetApp, VMware, and many more, have active partners launching Grid campaigns and getting positive results.
The Perks: With more than a decade of partner demand generation experience, Elastic Grid places partners at the heart of demand generation. Elastic Digital also offers Partner Concierge Services to increase partner on-boarding, accelerate campaign executions and help partners optimize their results. Their results-driven creative team can help you create campaigns that further enhance Elastic Grid results.