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Second City Taps SAVO To Expand RealBiz Shorts Sales Content Library

SAVO is collaborating with Second City Communications, the business solutions division of improvisational theater company The Second City. With the partnership, Second City will expand its RealBiz Shorts Sales content library to include sales enablement.

“Sales — like most business — is an act of improve,” said Steve Johnston, President of Second City Communications. “We’ve helped thousands of organizations hone the skills of an improviser, making them more engaging and effective communicators in critical moments when working through the buyer’s decision-making process. More than 450 global companies — including Google, Deloitte, Farmers Insurance and Dow Chemical Company — are members of our RealBiz Shorts community, contributing to training content that engages people, improves internal communications and lifts training ROI.”

RealBiz Shorts Sales users will have access to video content based on real-world sales training insights and scenarios across the buyer’s journey. The partnership is designed to give businesses worldwide a variety of sales training solutions that will help improve the training process and get sales reps in the field faster.

All content will be developed in close collaboration with sales enablement leaders from the financial services, high tech, business services and manufacturing industries to ensure videos highlight critical moments throughout the sales cycle.

“Time-to-productivity and sales rep retention are two ongoing challenges for our clients that are forcing them to reevaluate how they train and retain top talent,” said Kurt Andersen, CMO of SAVO. “Through our partnership with Second City, we’re enabling companies to lower turnover rates and improve ROI and revenue through increased employee engagement. Second City’s humor coupled with SAVO’s industry-leading technology platform and our shared community of client partners helps us create powerful content that works.”



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