Ugam, a managed analytics solution provider, has joined the Competitive Data Partner (CDP) Program from Revionics, a pricing and merchandise optimization company. All members of the partner program provide competitive data points that are accessible via the Competitive Data Connector and are delivered to the Revionics Price Optimization solution.
By integrating data and insights from the Connector with other critical internal and external data points, retailers are positioned to create personalized, fact-based pricing and competitive strategies.
The Connector supports all sources of competitive data and pricing intelligence, including:
“Today’s shoppers are more informed and empowered than ever before, and the volume of competitive information available to retailers is expanding exponentially,” said Mihir Kittur, Co-Founder and Chief Innovation Officer at Ugam. “Retailers need to be able to collect and ingest this vast amount of data to make informed pricing, assortment and content decisions.”
In the future, the program will expand to include Revionics Promotion Optimization and Revionics Markdown Optimization solutions.