NetBase is part of the limited pool of companies joining the Twitter Official Partner Program. As part of the program, NetBase will work closely with Twitter to fully integrate with the platform and release products more efficiently.
NetBase will offer users detailed and actionable brand intelligence, including NetBase LIVE Pulse, which provides an up-to-the-second view of Twitter social mentions, impressions, emerging topics and net sentiment.
“Our partnership with Twitter is very important to NetBase, its customers and partners,” said Pernille Bruun-Jensen, CMO at NetBase. “Seamless integration, respect for the end user and innovation within our relationship will help us go to market even more rapidly and efficiently with solutions that will keep brands and agencies on top of their game.”
Although Twitter has an enormous volume of communication data, NetBase can help businesses acquire more granular insights regarding users and what they’re saying on the social network. Brands can take advantage of customer segmentation capabilities, drilling down on data based on consumer gender, geography, purchase intent, lifestyles and emotions. This analysis gives agencies and brand managers a detailed look into who their customers are, what they want and what they are saying.
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