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NetBase Joins Twitter Partner Program

NetBase is part of the limited pool of companies joining the Twitter Official Partner Program. As part of the program, NetBase will work closely with Twitter to fully integrate with the platform and release products more efficiently. NetBase will offer users detailed and actionable brand intelligence, including NetBase LIVE Pulse, which provides an up-to-the-second view […]

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Twitter Launches Official Partner Program

Twitter has launched an Official Partner Program in an effort to combine industry-leading product and service providers that help business achieve better results on Twitter. The program combines the Twitter Certified Program and the Twitter Marketing Platform Partner Program.

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Socedo Facilitates Social Selling

The Problem: Nearly three quarters (72.6%) of salespeople using social selling as part of their sales process outperform their sales peers and exceed quota 23% more often, according to Aberdeen Group research. However, it may be challenging for marketers to identify valuable connections and prospects, and develop meaningful relationships with them. This is especially true […]

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What People Share On Social Networks [Infographic]

Billions of people worldwide tap into Facebook, Twitter, LinkedIn and even Pinterest to share photos (43%), opinions (26%), status updates (26%), links to articles (26%) and personal recommendations of things they like. This infographic, courtesy of GO-Gulf, dives deep into the behaviors and preferences of social media users.

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The Anatomy Of A Social Business Person [Infographic]

Social selling requires completely new communication and engagement practices. In fact, the entire concept of social selling has shaken up traditional sales tactics, encouraging executives to focus first and foremost on building long-term relationships and sharing valuable content.  This infographic, courtesy of PeopleLinx, outlines the characteristics of a social business person. 

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PeopleLinx Helps Power Up Social Engagement Strategies

The Problem: Nearly every company in the world has employees on LinkedIn, Twitter and other social networks to represent the corporate brand, products and services. Unfortunately, most companies are missing the opportunity to showcase their capabilities, deepen relationships and engage with prospects. Employees’ profiles undersell themselves and the company. Employees don’t connect to their business […]

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Will Social Kill Professional Marketing?

By Michael Idinopulos, CMO, PeopleLinx  We’ve seen social disrupt a lot of professions: Journalism, retail, telephony, encyclopedias, art photography, recorded music, classified advertising, transportation, real estate and hospitality.  Is professional marketing next?  Not so long ago, marketing departments controlled their companies’ access to the media. Television, radio, print media, and even Internet ads were managed […]

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How To Get Real Value Out Of Video

Time-starved, multitasking B2B marketers are seeking more interactive and compelling content to drive brand awareness, encourage conversations and, as a result, generate more leads and sales. Buyers’ attention spans are continuing to shrink and their schedules are becoming more hectic. As a result, marketers need to implement strategies that provide quick-hitting information that resonates with […]

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TIE Kinetix Launches Social Media Syndication Solution

TIE Kinetix, a SaaS content syndication solution provider, has added a new solution to its tool box to help channel marketers keep pace with new developments in social media. The Social Media Syndication Solution was designed to supplement the TIE Kinetix Content Syndication Platform by helping clients streamline Twitter communication taking place through partner networks. […]

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