Channel Marketer Report


Twitter Launches Official Partner Program

Screen Shot 2015-06-12 at 12.43.38 PMTwitter has launched an Official Partner Program in an effort to combine industry-leading product and service providers that help business achieve better results on Twitter. The program combines the Twitter Certified Program and the Twitter Marketing Platform Partner Program.

The Official Partner Program will help marketers, advertisers and brands gain:

  • Improved campaign performance;
  • Deep insights regarding consumer perspectives and overall brand performance;
  • More efficient marketing campaigns and improved Twitter analytics; and
  • Twitter content curation and display.

Marketers also will have access to consulting and agency service providers and improved ad technology to scale and optimize campaigns. Businesses also will be able to find new customers on Twitter using third-party data and by using the Tailored Audience tool.

With the launch, IBM has signed on as Twitter’s first consultancy partner. IBM will provide strategic insight and analytics, empowering brands to use Twitter data to make better decisions.

“We believe in the transformative power of Twitter data for businesses, and are excited to be a Twitter Official Partner,” said Glenn Finch, Global Leader of Big Data & Analytics at IBM Global Business Services. “With our deep industry and technology expertise, we’re prepared to help the modern enterprise capture the knowledge of social data and turn it into actionable results.”



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