Channel Marketer Report


UK Event Crosses Pond to Bring Global Insight to US Channel Marketers

North American channel marketers will have a unique opportunity to learn how they can better engage global partners, especially those in the United Kingdom and other off-shore markets this month.

The Channel Meet Up, a successful series of professional events for channel marketers, is bringing its format to Menlo Park, CA. After holding three events in the United Kingdom, The Channel Meet Up is inviting North American-based channel marketing professionals to meet at Menlo Park’s Quadrus Conference Center, June 28.

The free, day-long event includes a variety of presentations by channel marketing experts and The Channel Meet Up sponsors. Speakers include, Maria Chien, senior director, and Kathy Contreras, senior research director, of channel marketing strategies at SiriusDecisions. Also scheduled to speak is Tim Harmon, managing director at Nuvello, a research consulting network. Harmon was most recently a principal analyst at Forrester Research, specializing in channel strategies.

In addition to the keynote presentations, the event will include group discussion on topics such as partner communications, incentive programs, through-partner marketing, and MDF.

Guest panelists include channel professionals from Veritas, Nutanix, Gigamon, and Intuit will discuss how they have improved partner participation on a truly global scale.

Learn more about The Channel Meet Up here.