Channel Marketer Report


Channel Marketing Veterans to Share Insights at B2BMX Conference

Attendees at the B2B Marketing Exchange, coming to Scottsdale, AZ, February 19-21, will have the opportunity to learn from the experience of leading channel marketing professionals.

Joining a panel that will be moderated by Laz Gonzalez, Chief Strategy Officer at Zift Solutions, will be channel veterans Jacqueline Woods, Chief Marketing Officer, IBM Global Business Partners and Lisa Penn, Senior Director, Global Channel Marketing Strategic Initiatives, SAP. The panel will also include Matt Hensler, Chief Marketing and Innovation Officer at HomeSmart, and Mike Gallagher, Head of Marketing at Q2E.

During the panel — Top-of-Mind Topics For Channel Marketers – the channel pros will discuss some of the key opportunities and challenges they believe should be top of mind with channel marketers. Among the topics they’ll discuss are:

  • Partner engagement and enablement
  • Performance measurement and contribution

A Q&A session will give attendees the opportunity to ask questions about what’s getting their attention in 2018.

B2BMX was cited in Forbes as one of the marketing conferences to check out in 2018. More information about the conference and how to register can be found here.