Channel Marketer Report


Partner Incentives Management: Best Practices Guide

Well planned partner incentive programs can help vendors build trust with their channel partners and increase partner engagement. With offers ranging from rebates, market developing funds (MDF), incentives for key activities, demonstration subsidies and promotion incentives, partner incentive programs can strengthen channel relationships and boost revenue for both the partner and the vendor.

This booklet provides practical advice on managing incentives programs and also explains why some partner incentives programs fail to perform as they should. Some of the key topics it explores include:

  • What you can do to drive MDF utilization
  • 7 MDF programs that yield results
  • Leveraging underutilized MDF to drive partner marketing
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