Ingram Micro Boosts Partner Enablement with New Digital Marketing Platform

Ingram Micro has launched a new digital marketing program. Designed to enable channel partners to establish a meaningful digital presence for their brands, Ingram Micro Partner Connect simplifies the complexities of digital marketing with personalized, premium digital marketing content delivered as-a-service. Launched in beta earlier this year with members of Ingram Micro’s Trust X Alliance community, the program is now generally available to channel partners in the U.S. and Canada.

Ingram Micro Partner Connect streamlines the intricacies of a digital marketing campaign by helping channel partners establish a digital presence to promote their company brand, solutions and services to a wider end-user base. The new platform aims to make it easy to quickly automate, customize, personalize and launch digital marketing campaigns and includes a personal dashboard, domain name and the ability to receive real-time analytics to help assess lead activity and ROI.

“Making the move to digital marketing is a must for channel partners looking to build their brand and grow their business,” said Dennis Crupi, executive director, Marketing, Ingram Micro, in a press release.  “Supported by Ingram Micro’s world-class and experienced digital marketing team, Ingram Micro Partner Connect addresses this gap and simplifies digital content marketing, making it easy for resellers to enhance their digital presence with personalized content, targeted Google Ad Word campaigns and real-time analytics.”

Key features and functionality within Partner Connect include:

  • Custom content: Ingram Micro Partner Connect leverages custom, timely and relevant action-driven content that’s personalized with the partner’s brand colors, logo and call-to-action messaging, which is found nowhere else in the channel.
  • Scale and reach: Promote solutions to a wider channel audience through loyal Ingram Micro customers who want a single dashboard to manage their digital marketing activities.
  • Reporting: Real-time, data-based analytics, including end-user “fingerprinting,” helps assess lead activity and ROI.
  • Manufacturer partner portal augmentation: Ingram Micro Partner Connect augments partner portals and marketing concierge efforts with purpose-built content, custom Google/social media campaign development, and white-glove service and support.
  • Ease of execution: The Ingram Micro Partner Connect platform gives channel partners the autonomy they desire to execute virtually any type of content they choose across countless online outlets, including landing pages, social media, email and their own corporate websites.