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360insights, A Channel Incentives Programs Provider, Acquires Sales Incentive Solutions Company, MTC Performance

360insights, a global channel incentives provider offering consumer and channel rebates, SPIFF programs, MDF & co-op ad processing and channel insights, has acquired MTC Performance, a sales incentive solutions company.

MTC’s solutions focus on sales transactions, the end of the channel value chain, gathering rich data on the customers, the sellers, the products or services purchased, and the reasons why they were selected. As a result, the acquisition of MTC broadens 360insights’ position in the channel technology market and the capabilities of its Channel Success Platform.

The Channel Success Platform is designed for incentive optimization through decision grade program visibility of spending and performance leading to better, data driven, decisions. The SaaS based platform provides central management of incentive programs including rebates, MDF & Co-Op, sales allowances, and SPIFs.

In 2018, more than $2 billion in incentive claims were managed with the help of the platform, 360insights reported.

“Customers on both sides of this transaction will benefit,” said Jason Atkins, founder and CEO of 360insights, in a press release. “MTC customers will gain access to a broader SaaS platform enabling them to manage their channel spend in one place and take advantage of the best test-and-learn platform in the market.” 360insights’ customers, he added “will benefit from the addition of 30-plus years of sales incentives experience and deeper end-of-channel data which will enhance their analytics and insights.”

With this acquisition, 360insights gains a key location in Chicago increasing a global footprint that includes offices in Toronto, the San Francisco Bay Area, Chicago, Detroit, and London. MTC’s 25 team members will join more than 400 360insights’ employees. The operating teams of both companies are collaborating on the integration of MTC Performance into 360insights.