CMR Names Leading Channel Practitioners, Industry Experts To Advisory Board

Channel Marketer Report (CMR) has assembled an editorial advisory board to help identify and understand the topics and trends most important to modern channel professionals.

The quickening evolution of channel models, the expansion of partner ecosystems, and the ongoing development of robust channel management technologies has created a demand for sharper and more experienced insights into indirect sales and marketing.

The Editorial Advisory board will be charged with helping CMR’s editorial team identify topics that should be examined in its digital magazine and discussed during its webinar series, ChannelWeek, and at co-hosted events such as the B2B Marketing Exchange.

“We’re very excited to have these channel thought leaders join our advisory board,” said CMR publisher, Andrew Gaffney. “With their help, CMR will be more capable of providing our subscribers with the information they need to design, manage and optimize successful channel programs.”

The Editorial Advisory Board is comprised of a mix of channel practitioners and consultants. They include:

• Amy Belcher, VP, Global Partner Marketing, Xerox
• Theresa Caragol, CEO, AchieveUnite
• Liz Cope, Center of Excellence Leader and Director, Marketing, Ingersoll Rand
• Mike Gallagher, Head of Partner Marketing, FireEye
• Laz Gonzalez, Chief Strategy Officer, Zift
• Sandy Janes, Senior Director, Global Partner Programs, InfoBlox
• Diane Krakora, CEO, Partner Path
• Hope McCluskey, Director of Partner Marketing and Event, ESET North America
• Jamie Mendez, Director, Channel Marketing, IBM
• Lisa Penn, Channel Transformation, SAP
• David Portnowitz, CMO, Star2Star
• Janet Tyler, President & Founder, True Depth