Channel Marketer Report


KeyedIn Builds New Portal To Support Global Expansion Of Channel Program

KeyedIn, a provider of SaaS solutions for project portfolio management and professional services automation, has launched a new worldwide channel partner program and portal called PartnerUp. With PartnerUp, KeyedIn is providing partners with a portal that serves as a one-stop repository of co-branded materials, registration, training and certifications.

“With just one-click, our partners now have easy access to all of the materials, training and certifications they need to successfully sell and implement our PPM solutions,” said Joe Sacchetti, Vice President of Global Partners for KeyedIn in a press release. “We greatly value our partners and plan to rapidly expand this network worldwide and ensure we are arming them with the tools they need to succeed.”

KeyedIn selected Impartner as its channel technology provider. “We were seeking a great platform with a great name that gives partners a super repository for everything they need,” Sacchetti told CMR. “. It provides registration, collateral, training, co-branding, and is well architected to tie into our CRM platform.”

KeyedIn is poised to arm partners with everything needed to self-sufficiently assess and implement project management software, said Sacchetti. “In addition to training, videos, and hands-on shadowing, KeyedIn teams up with partners for marketing campaigns, joint case studies, webinars, tradeshows, and customer engagements. Our effective mantra focuses on a select number of power-packed partners with deep domain knowledge.”

The new partner program embodies all six pillars of the channel, added Sacchett, including “a great product that is easily packaged; excellent margin for the channel, bulletproof registration; a super repository for training and collateral; the ability to sell services; and reinvestment.”

Along with the launch of its new worldwide partner program, KeyedIn announced an inaugural group of partners that includes Antler, Armanino, Consero, IPM, Landfall Solutions, LBMC Technology Solutions and LevelNext in the U.S.; Arlande, SIMCO and TenStep in EMEA; Aspira and The Project Foundry in Ireland; as well as New Zealand-based Montage. KeyedIn partners include consultants, resellers, integrators and alliance partners.