xAmplify’s integration into Marketo Engage is designed to extend the data capturing capabilities of Marketo Engage to channel-capable customers seeking access to both channel partner participation metrics and partner pipeline analytics, the company said.
When leveraging the TCMA tool, Marketo Engage customers will be equipped to support partner participation with xAmplify’s outbound campaign delivery, individual partner instances, and 5-click co-branded redistribution.
“We’re thrilled to enter into this new relationship,” said xAmplify CEO Sudhir Nambiar. “We’re confident that Marketo Engage customers will see amplified partner engagement, more qualified indirect leads, and rapid growth in channel sales when they use our solution.”
The xAmplify platform supports individual partners instances, automatic co-branding, deal registration, and partner on-boarding. Unlimited list segmentation and four different campaign modules enable customer targeting and personalization.
The company also offers channel marketing services helping clients develop and execute through-partner strategies. The xAmplify Sail service offers packages that include weekly campaigns, monthly nurture programs, and weekly performance reports and strategy check-ins.