ZINFI And SugarCRM Partner To Offer Integrated CRM-PRM Solution

ZINFI Technologies, a unified channel management (UCM) solutions provider and supplier of through-channel marketing automation and partner relationship management (PRM) software, and SugarCRM, a customer experience applications vendor, are offering an integrated CRM-PRM solution.

ZINFI’s PRM platform is powered by a set of do-it-yourself tools for small to large enterprises to automate and manage their channels effectively. ZINFI’s platform allows enterprise customers to reduce operating costs and accelerate revenue growth through an automated end-to-end channel management framework. As a part of this framework, ZINFI’s platform will now connect to SugarCRM’s platform giving clients access to the following features:

• Partner Systems of Record (PSOR) Integration– Customers will be able to take their SugarCRM resident PSORs and seamlessly synchronize them with ZINFI’s Partner Profile module
• Single Sign-On (SSO) Integration– Either SugarCRM or ZINFI can be used for primary identity management for SSO integration
• Seamless Record Flow– Platforms for both SugarCRM and ZINFI can be configured in peer-to-peer, parent-child or child-parent configurations to allow seamless data flow logic and synchronization
• Centralized Reporting– Integration and data synchronization allows customers to have users reside on SugarCRM for reporting, while channel partners can access dynamic reports on ZINFI’s platform or vice versa

“Over the past decade, ZINFI has been fortunate to serve a wide variety of small, medium and large enterprise accounts for their channel management automation, allowing us to develop deep knowledge of a variety of channel management use cases,” said Sugata Sanyal, founder and CEO of ZINFI. The alliance with SugarCRM’s addresses client demand for integration with customer experience management solutions, he said, significantly reducing implementation and management costs, and exponentially speeding up platform configuration time.

“As a company that is heavily invested in its partner ecosystem, Sugar has long relied on our partners to advance our three pillars, which consist of an intelligent customer experience platform, no-touch information management and continuous cloud innovation,” said Chris Pennington, Chief Customer Officer of Sugar. “Whether a customer needs assistance with a few add-on modules or is looking for start-to-finish configurations, it’s our partners who help make the magic happen. Combining our strengths with partners like ZINFI helps transform Sugar into great customer experience solutions.”