Channel Marketer Report


Jay Dettling, Former Adode VP, Global Partners, Joins Ansira As CEO

Ansira, a marketing agency and provider of channel marketing solutions and services, has appointed Jay Dettling its chief executive officer (CEO.) Laurie MacLaren, who previously served as CEO, in addition to her role as Chief Financial and Operating Officer, will remain as CFO/COO on the Ansira executive team.

In his new role, Dettling will be responsible for growing Ansira’s business, building the company’s client roster, developing and attracting talent, and expanding Ansira’s capabilities.

Dettling has proven accomplishments resulting in outsized growth across his career, most recently serving as vice president of global partners at Adobe, one of Ansira’s technology partners, where he grew the partner ecosystem and integrated the Marketo and Magento ecosystems. Prior to Adobe, Dettling was a managing director at Accenture Interactive, responsible for accelerating the evolution of digital marketing, content, and commerce offerings.

“I am looking forward to working with Laurie and the Ansira leadership team, along with all of Ansira’s employees,” said Dettling. “I have led many digital teams in my career, but I have never seen the depth in loyalty and channel marketing expertise found within Ansira. I am eager to lead this organization to the next level and to continue to provide superior solutions that make an impact for our clients.”