Channel Marketer Report


SproutLoud Partners With Acoustic To Offer Distributed Marketing Solutions On Open Platform

SproutLoud, a leading distributed marketing platform provider, and Acoustic, a marketing cloud platform provider, today announced their strategic go-to-market partnership to offer premier, purpose-built distributed marketing solutions on an open marketing platform.

The two companies will collaborate to develop a through-channel solution leveraging SproutLoud’s expertise and the Acoustic Marketing Platform. SproutLoud and Acoustic have built a natively integrated add-on to Acoustic Campaign to provide distributed marketing functionality to brands and their regional teams who need to market locally.

Key capabilities of the jointly developed solution include:

  • Native integration with Acoustic Campaign for scalable performance, segmentation, and campaign execution
  • Tracking all marketing events, results and behaviors for complete, roll-up reporting and analysis
  • Boosting the marketing effectiveness of existing Acoustic customers that have networks of distributed users and locations in local markets
  • Enabling teams to support their brand, promotional and regulatory compliance efforts
  • Full enablement to decentralized users (including field marketing, sales and channel partners)

Under the terms of the license agreement, Acoustic sales and channel partners will resell SproutLoud technology to Acoustic customers and alongside new Acoustic Campaign opportunities. For broader distributed marketing functionality, customers can choose to contract directly with SproutLoud to support expanded Distributed Marketing use cases.

“After thorough research and evaluation of the distributed marketing competitive landscape, Acoustic chose SproutLoud,” says Jay Henderson, Senior Vice President Product Management, Acoustic. “Expanding the use of Acoustic Campaign to enable local teams to run their own marketing campaigns — be they field marketers, branches, stores, or agents — addresses a significant market need. Acoustic and SproutLoud are well-positioned to service and win in this market together.”

“Our strategic partnership may be new, but our respective solutions that we bring to our customers are well established with proven track records of success,” said David Miller, head of Global Product Marketing for Acoustic, formerly IBM Watson Marketing. “Our combined offering is competitive with any others in the market and can serve as the foundation for a partner marketing platform.”

“This partnership puts SproutLoud front and center with one of the leading marketing technology companies in the world,” says Gary Ritkes, President and head of Partnerships for SproutLoud. “The combination of our two product suites gives enterprise customers, who have direct and indirect sales channels, the ability to consolidate their view of the buyer’s journey across channel partner and enterprise marketing activities.”

The SproutLoud solution “allows for customization by channel partners within brand-compliant parameters, giving both brands and their partners a harmonious way to achieve more effective national-to-local messaging in the market,” said Ritkes. “There is a strong demand for comprehensive, full-spectrum TCMA solutions, like SproutLoud, that make marketing easier for channel partners, from start to finish.”