Channel News

Reveille Engages Partners With Vertical Market Knowledge, Adjacent Technology Expertise With New Channel Program

Reveille Software, a provider of active insight solutions for Enterprise Content Management (ECM) and Enterprise Information Management (EIM) content, is taking “a quality, not quantity” approach to recruiting partners for its new channel program.

Rather than build an extensive channel ecosystem, the looking is focusing its recruiting efforts on partners with a vertical focus and knowledge and certification in adjacent technologies, said Rick Butgereit, EVP and Chief Marketing Officer, at Reveille. “We’re looking for partners who have demonstrated their level of commitment by the investments made in education and training.”

An ideal partner has a history of solid performance, deep domain expertise and skill sets, and certifications from supported technology vendors such as OpenText, IBM, Microsoft, Kofax and Box, the company said in a press release.

Opportunities to continue that learning will be available in a Reveille-hosted learning management platform that will be launched later this year. Recognizing the importance that all partner employees play, the learning management tool will provide role-based training for staff in sales, marketing, service, etc.

Rick Butgereit, EVP and CMO, Reveille.

Much of that content is available now in Reveille’s new partner portal, a collaboration and role-based resource featuring sales enablement collateral, training materials, deal registration, and integrated product support.

The Reveille Global Channel Partner Program makes partners its exclusive route to market. The Reveille solution will now only be sold via its approved channel partners, eliminating any potential conflict over pricing and ensuring they have the dedicated resources at their disposal to succeed. Partners can tap the collective domain expertise and experience of the Reveille team, who have spent the past two decades building, deploying, and managing some of the world’s most complex ECM and EIM systems. The program includes both tiered and region-based incentives to generate incremental revenue.

“We built this new channel program to make it as simple and streamlined as possible for partners to sell our solution with confidence and accelerate their path to profitability,” wrote Butgereit in a blog. “We have significantly boosted our investment in our partner ecosystem to drive broad global adoption of the Reveille solution and leverage the unique systems integration capabilities of our partners to drive customer satisfaction. We are confident that this new program will make it even easier for partners across the spectrum to add value to their portfolio offerings.”