360insights Acquires Channel Incentive Technology Providers Perks WW And CR Worldwide

360insights, a leading channel incentives management (CIM) provider, has acquired Perks WW, a channel incentives program provider. This is the second acquisition of a channel incentives solution provider by 360insights this month. On October 1, the company announced it had acquired the UK-based CR Worldwide.

The Perks acquisition further amplifies 360insights’ presence across North America and beyond. The CR Worldwide purchase positions the company as one of the largest CIM providers in the world – offering brands advanced platforms, tools and data insights to grow sales and ROI.

As a premier provider of channel incentive programs, Perks WW is known for its tech stack, UI/UX-focused offerings, data insights and ease of use – all with a broad and diverse customer base. These unique capabilities coupled with its expert team members will be seamlessly integrated into 360insights’ growing channel incentives ecosystem.

The acquisition of the Arkansas-based Perks WW will enable 360insights to expand its key services and software capabilities for B2B channel partner engagement, among others. The purchase of Perks WW will also help 360insights accelerate its already growing global reach by on-boarding Perks WW’s current user base that exceeds 14 million users.

With CR Worldwide, 360insights can expand its global workforce, reach and customer base, while increasing key capabilities, including point-based loyalty solutions and multi-language solutions.

Channel Incentive Focus

The strategic acquisition of Perks WW comes as 360insights is experiencing explosive growth. In just 36 months, the company has made six strategic acquisitions – becoming a $100 million plus company and positioning it as the largest pure-play channel incentives management platform provider globally.

“We’re a channel incentive management company,” explained Steve Kellam, the company’s Senior Vice President Marketing and Alliances. “We’re not a PRM. We’re not a TCMA. We’re not an ERP.” By next year, 360insights will be a $200 million channel incentive management company focusing on MDF and co-op, SPIFFs, sales allowances, and volume incentive rebates, he added

“This is an exciting moment for 360insights as we make another strategic and positive move to continue our momentum of growth,” said Jason Atkins, Founder & CEO of 360insights. “We welcome Perks WW, with its exceptional suite of channel sales incentive offerings, dedicated team of professionals and its broad customer base, to our growing team. We look forward to leveraging all of our best-in-class assets to provide the best experiences and solutions for our customers.”

“CR Worldwide has built a reputation of excellence, a team of experienced and savvy professionals and a suite of products and services that have helped some of the world’s largest brands achieve sales success,” said Atkins. “Their mission and vision align well with 360insights’, which is why we’re thrilled to welcome their people and capabilities to our growing team.”

“360insights is an extraordinary company, with an incredibly passionate team of incentive technology professionals and an amazing channel platform,” said Claudio Ayub, who prior to the acquisition was Chief Strategy Officer at Perks WW. “Together we will transform the B2B channel by amplifying our customers’ digital transformations, with a supercharged Channel Success Platform empowering technology, media, and telecom customers to optimize all incentives management from one central system, and obtain even greater value from their data, to drive smarter business decisions and more intelligent partner experiences,” he added. Ayub’s new title at 360insights is Senior Vice President — Technology, Media, Telecom Practice.

David Gould, former CEO of CR Worldwide, who will remain with the business to lead 360insights in the growing European market, commented “Our people and technology have established CR Worldwide as a successful incentive and engagement solution provider. I look forward to being able to offer our clients more services as we join forces with 360insights.”