Channel Marketer Report


Model N, Channel Impact Partner to Help Companies Boost Channel Excellence

Model N, a cloud revenue management solution provider announced a partnership with Channel Impact, a full-service channel specialty firm, to enable technology companies to build, execute and measure a more impactful channel. The arrangement between the two companies will result in a value-added offering to enhance companies’ channel strategies and execution, delivering measurable revenue results.

Model N delivers powerful and scalable revenue management capabilities to increase topline revenue, improve margins and eliminate overpayments. Channel Impact delivers consulting services and support, enabling companies to design and execute winning partner strategies, including scaling and optimizing teams, designing incentive programs, the creation and delivery of partner marketing services and events designed to fuel demand, and the ability to analyze and measure a channel’s impact on business.

The partnership will enable companies to leverage the sophisticated, broad-based revenue and channel-focused capabilities of the Model N solution with Channel Impact’s consulting and managed service offerings. Channel Impact clients will benefit from Model N’s world-class channel incentives and channel data management solutions, helping them to automate and accelerate deal cycles and improve the ease of doing business through the channel while increasing channel sales and eliminating overpayments.

The Model N Revenue Cloud provides a powerful technological infrastructure that helps organizations intelligently automate the process of creating and managing complex channel programs – including supervision of market development funds and rebates.

“The partnership between Model N and Channel Impact provides high-tech companies with the broadest and most complete set of channel solutions and services that help, refine, measure and execute their channel strategies,” said Chanan Greenberg, Senior Vice President and General Manager of High Tech for Model N.

“Channel Impact can help assure companies have the right partners, the right incentive programs, measure and manage channel engagement and enable marketing and communications through the channel,” said Greenberg. “This will enable Model N customers to be drive more value with our solution.”

“When it comes to operationalizing effective channel programs, Model N provides the most powerful and flexible solution on the market, and we’re thrilled to be partnered with an industry leader,” said Laura Bergerson, CEO of Channel Impact. “Channel Impact’s specific expertise helps our clients design more effective programs, manage channel communications, validate engagement, and consistently measure program return. The pairing of Model N and Channel Impact is a highly effective match that will deliver huge value to our shared clientele.”

When combined, the complementary capabilities of each firm will add value to customers’ channel programs. Channel Impact will work directly with Model N customers to offer channel strategy planning and partner evaluation.