Channel Marketer Report


E2open Goes Public Via SPAC

E2open, a provider of supply chain and channel management software, and CC Neuberger Principal Holdings I, a special purpose acquisition company, have completed their business combination. The common stock of the combined company is traded under the symbol “ETWO” on the New York Stock Exchange. Michael Farlekas, who has served as CEO of the Company since 2015, will continue to lead the business.

E2open’s cloud-based supply chain management SaaS platform enables companies to orchestrate complex global supply chains. Its software combines networks, data and applications to provide an embedded, mission-critical platform that allows customers to optimize their supply chain across channel shaping, business planning, logistics, global trade, manufacturing and supply management.

In 2019, E2open expanded its family of channel support solutions with the acquisition of Averetek, a through-channel marketing automation technology vendor.

“We are pleased to complete our business combination with CC Neuberger Principal Holdings I and begin our next chapter as a public company,” said Farlekas in a press release. The company “is poised to accelerate its growth and capitalize on the significant opportunities to generate substantial value for all stakeholders.”