Channel Marketer Report

Channel Data Management

360insights Acquires Channelcentral; Expands CPQ And CDM Capabilities

360insights, a channel incentives management (CIM) provider, has acquired, a software provider for organizations in the IT channel. The purchase broadens 360insights’ capabilities with configure price quote (CPQ) and channel data management (CDM) technology, and further positions it as a company that can deliver highly functional channel ecosystem visibility and insights for manufacturers, resellers and distributors of every size globally.

As a highly focused SaaS provider for organizations in the IT channel, Channelcentral’s user-friendly tools provide fast, accurate and relevant product and service quotations for manufacturers, distributors and resellers in the IT channel. 360insights will continue Channelcentral’s development and execution of advanced CPQ-based Channel Ecosystems & Services – all of which will be supported by the combined teams of development, operations and product lifecycle management.

The addition of Channelcentral, 360insights’ seventh strategic acquisition in just three years, will accelerate the company’s growing global reach. 360insights’ international team in the UK and Europe will double, while global headcount will surpass 600 people post-acquisition.