Channel Data Management
Impartner Expands PRM Platform Capabilities To Accelerate Digital Transformation For Mid-Size Companies
Impartner, a channel management platform and Partner Relationship Management (PRM) provider, has expanded the capabilities of its solution to enable mid-market companies and their partners to interact and transact with custom data. Also launching with Impartner’s enhanced PRO solution with code-free customization is the company’s new MDF Complete, a PRM end-to-end solution to manage Marketing […]
4 Proven Practices To Navigate Channel Marketing Challenges
By Zach Edling, Vice President of Account Services, Tendo Communications Channel partners are an essential revenue source for B2B brands. But as more B2B brands compete for the attention of channel partners, providing a best-in-class channel partner marketing program becomes more challenging and more critical. The most successful organizations understand how to navigate channel marketing […]
360insights Acquires Channelcentral; Expands CPQ And CDM Capabilities
360insights, a channel incentives management (CIM) provider, has acquired Channelcentral.net, a software provider for organizations in the IT channel. The purchase broadens 360insights’ capabilities with configure price quote (CPQ) and channel data management (CDM) technology, and further positions it as a company that can deliver highly functional channel ecosystem visibility and insights for manufacturers, resellers […]
Artificial Intelligence, Machine Learning Provide New Pricing Insights In Updated Model N Revenue Cloud for High Tech
Model N, the cloud revenue management solutions provider, has updated its flagship product to leverage artificial intelligence (AI) and machine learning (ML) to enable better pricing decisions by a vendor’s channel partners. Additional enhancements to the solution, Model N Revenue Cloud for High Tech, improve channel partner efficiency and data quality and extend channel management […]
Precision Partnering Gets Spotlight At B2BMX: Next-Level ABM Virtual Conference
Channel marketers will be offered a deep dive into the best practices that optimize segment-specific or account-based marketing programs with their partners at the B2B Marketing Exchange: Next-Level ABM, June 7-10. The virtual event was originally scheduled as an in-person conference. The Next-Level ABM theme was selected after a review of feedback from attendees of […]
Ecosystems Don’t Run On Spreadsheets: The Future Is Real-Time Channel Measurement And Accelerated Automation
By Chanan Greenberg, SVP and GM, High Tech, Model N “The future of channel partner programs and ecosystems will be anchored in automation, flexibility, scalability, and self-service. The effective use of technology tools is no longer optional. Ecosystems don’t run on spreadsheets,” observed Forrester analyst Chris Cleary during a recent Model N webcast. And he’s […]
Precision Partnering Boosts Through-Channel Marketing Performance
The disappointing level of partner participation in many channel marketing initiatives may simply be the result of vendors inviting way too many partners to the party. Indiscriminate syndication of even the most well-crafted campaign is likely to win the support of only a segment of a vendor’s partner ecosystem, channel experts say. Promotions may not […]
Survey: Automated Channel Data Management Can Boost Revenue Processes, But Challenges Persist
More than two-thirds of senior leaders responsible for revenue management and channel strategy believe that solution based incentive management, automated channel data management (CDM), and automated MDF management would be very valuable when optimizing channel revenue processes. Unfortunately, automating channel revenue processes across systems remain a significant challenge due to a reliance on manual tools […]
Channel Experts To Explore Expanding Partner Ecosystems, Marketplaces During B2B Marketing Exchange
Channel professionals will be offered expert advice on how to push the envelope of their partner programs to succeed in expanding ecosystems during the B2B Marketing Exchange (B2BMX) digital experience. The online event, scheduled for February 22-24, is standing in for the in-person conference, hosted annually by Channel Marketer Report’s (CMR) sister publication Demand Gen Report (DGR). The […]
What Should Channel Marketers Get Right? Provide Better, Actionable Data
Cisco’s acquisition of Slido and IMImobile prompted Andrew Gilman, Head of Marketing and Alliances for NWN, a Cisco partner and a service provider specializing in unified communications, collaboration and contact centers, to share his thoughts on the news. In an email, he wrote: “These acquisitions are all about driving engagement and making it easy to […]
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