Impact, a global partnership management platform provider, announced $150 million in funding led by Qatar Investment Authority (QIA) and joined by Providence Public. This strategic growth investment brings Impact’s valuation to $1.5 billion.
Impact’s latest round of funding will enable the company to accelerate its investment in partnership automation innovation, increase channel partnerships, and scale its go to market eﬀorts for brands, agencies, and publishers globally. Existing investors in Impact include PSG and Silversmith Capital Partners.
Impact enables publishers, brands, and agencies to aggregate, orchestrate, and optimize partnerships — aﬃliate, inﬂuencer, commerce content publishers, B2B, and more — in a single, uniﬁed platform. The company has surpassed $100 million in annual recurring revenue, solidifying a leading position in the partnerships category.
“Brands are searching for new and authentic ways to reach consumers, more so now than ever before as traditionally relied-upon methods of advertising have become increasingly more disrupted and expensive,” says David A. Yovanno, Impact’s CEO. “Partnerships create a path to the modern consumer by establishing a natural connection in the form of trusted information, reviews, and recommendations, and done with the consumer’s experience in mind. Impact has seen impressive growth in productive partnerships by driving this new wave of connection between brands, publishers, and consumers.”
This announcement comes on the heels of Impact’s acquisitions of Aﬄuent, Trackonomics, and Activate in the past 12 months and demonstrates Impact’s commitment to the transformation of the overall partnerships ecosystem. In March of this year, Impact became a Certiﬁed App Partner for inﬂuencer and aﬃliate marketing for Shopify Plus, and was subsequently promoted to Shopify’s over 1 million users.