Channel Marketer Report

Influencer Programs

Impact.com Acquires Pressboard, An Analytics And Reporting Platform For Branded Content

impact.com, a partnership management platform provider, has acquired Pressboard, an analytics and reporting platform for branded content. This acquisition empowers publishers to jumpstart and scale their branded content opportunities, and enables more robust partnership opportunities between publishers and brands to drive efficiency and revenue. impact.com’s partnership management platform supports the way B2B and B2C businesses […]

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Influencer Marketing, Standard Practice With B2C Brands, Gains Traction With B2B Companies

As more and more B2B buyers rely on digitally-discovered information well along their shopping journeys, marketers have struggled to make sure their brands are among those to be considered. As Jay McBain, Forrester’s Principal Analyst – Channels, Partnerships & Ecosystems, has commented, unless vendors develop vast ecosystems of industry experts, consultants, influencers, and other thought […]

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Impact, An Influencer And Affiliate Marketing Platform Provider, Gets $150 Million In Funding

Impact, a global partnership management platform provider, announced $150 million in funding led by Qatar Investment Authority (QIA) and joined by Providence Public. This strategic growth investment brings Impact’s valuation to $1.5 billion. Impact’s latest round of funding will enable the company to accelerate its investment in partnership automation innovation, increase channel partnerships, and scale […]

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Channel Leaders, Partner Program Experts To Zero In On Segment-Specific Marketing At B2BMX Conference

Prominent partner marketing practitioners and leading channel program experts will explore the benefits of implementing segment-specific or account-based marketing initiatives with partners at the B2B Marketing Exchange: Next-Level ABM, June 7-10. The Next-Level ABM theme was selected after a review of feedback from attendees of the B2B Marketing Exchange On-Line Experience held in February. Post-event […]

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SaaS-Focused PRM Provider PartnerStack Raises $29 Million In Series B Funding

PartnerStack, a partner relationship management solutions provider, has raised $29 million USD in Series B funding. The investment, which was led by 3L Capital and with participation from Whitecap Venture Partners, HarbourVest, and existing investor RRE Ventures, will be used to bring in more high-value partners into the PartnerStack network, said Bryn Jones, CEO at […]

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Harness The Power Of Persuasion: How Influencer Programs Boost Demand, Lead Generation

By Ellen Linkenhoker, Insights & Strategy Leader – Marketing Strategy, ITA Group According to Forrester, 71% of B2B shoppers reach selection at the end of the digital journey — without using traditional sales processes and demos. This means, if you’re a vendor, whether large, medium or small, you may have lost a deal without even […]

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ASG Engages Influencers To Help Early- Stage Buyers Understand Need, Make Case To Management

At the B2B Marketing Exchange in February, Jay McBain, Forrester’s Principal Analyst, Channels Partnerships and Ecosystems, said that channel programs must adjust to the “never-ending sales cycle” of recurring revenue, rather than continuing to rely on transactions that reward front-end and back-end margins. Recruiting and engaging networks of influencers will be critical, he said. In […]

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