Channel Marketer Report

Influencer Programs

Electric Referral Program Enables Partners To ‘Turn Connections Into Cold-Hard Cash’

As casual conversations at chamber of commerce luncheons, town halls, and pickleball meetups uncover new prospects for B2B brands, marketers are recognizing the revenue-boosting potential of engaging a broad mix of referrers. A year into building a process to help business owners “rake in more coin” by referring potential customers, Electric, an IT services company, […]

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ZINFI Updates Channel Management Platform With Affiliate Marketing Management Solutions

ZINFI Technologies, a through-channel marketing automation and partner relationship management solutions provider, has launched a set of affiliate marketing management (AMM) solutions as a part of its unified channel management platform. The newly released AMM capabilities will allow companies to promote their brands and drive referral and lead generation for their products and services via […]

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To Build Brand Awareness Through Influencers, Allow Them To Be Authentic To Earn Buyers’ Trust

A research report on the rapidly evolving brand-influencer dynamic shows the disparity and alignment of perceptions of marketers and influencers. The report, Aligning Marketers and Influencers: Shifting Perspectives on Influencer Marketing Across the Funnel, found that 75% of marketers leverage influencers for brand awareness and 73% for brand engagement. Influencers, almost 60% of them, said […]

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Expanding Channels Ecosystem Landscape Generates $3.9 Billion In Sales

The number of companies offering solutions that enable brands to more effectively manage their channel ecosystems continues to grow. In its first Channels Ecosystem Landscape report, Canalys, an independent analyst company, lists 223 different companies with combined annual sales of $3.9 billion. The market for channel ecosystem enabling products is expected to continue to rise, […]

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Impact.com Acquires Pressboard, An Analytics And Reporting Platform For Branded Content

impact.com, a partnership management platform provider, has acquired Pressboard, an analytics and reporting platform for branded content. This acquisition empowers publishers to jumpstart and scale their branded content opportunities, and enables more robust partnership opportunities between publishers and brands to drive efficiency and revenue. impact.com’s partnership management platform supports the way B2B and B2C businesses […]

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Influencer Marketing, Standard Practice With B2C Brands, Gains Traction With B2B Companies

As more and more B2B buyers rely on digitally-discovered information well along their shopping journeys, marketers have struggled to make sure their brands are among those to be considered. As Jay McBain, Forrester’s Principal Analyst – Channels, Partnerships & Ecosystems, has commented, unless vendors develop vast ecosystems of industry experts, consultants, influencers, and other thought […]

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Impact, An Influencer And Affiliate Marketing Platform Provider, Gets $150 Million In Funding

Impact, a global partnership management platform provider, announced $150 million in funding led by Qatar Investment Authority (QIA) and joined by Providence Public. This strategic growth investment brings Impact’s valuation to $1.5 billion. Impact’s latest round of funding will enable the company to accelerate its investment in partnership automation innovation, increase channel partnerships, and scale […]

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Channel Leaders, Partner Program Experts To Zero In On Segment-Specific Marketing At B2BMX Conference

Prominent partner marketing practitioners and leading channel program experts will explore the benefits of implementing segment-specific or account-based marketing initiatives with partners at the B2B Marketing Exchange: Next-Level ABM, June 7-10. The Next-Level ABM theme was selected after a review of feedback from attendees of the B2B Marketing Exchange On-Line Experience held in February. Post-event […]

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SaaS-Focused PRM Provider PartnerStack Raises $29 Million In Series B Funding

PartnerStack, a partner relationship management solutions provider, has raised $29 million USD in Series B funding. The investment, which was led by 3L Capital and with participation from Whitecap Venture Partners, HarbourVest, and existing investor RRE Ventures, will be used to bring in more high-value partners into the PartnerStack network, said Bryn Jones, CEO at […]

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