Channel Marketer Report


Jen Spencer Tapped As President At SmartBug Media

SmartBug Media, a marketing agency, has promoted Jen Spencer to its newly created role of president. Spencer will oversee all operations, executing on SmartBug’s growth and market expansion strategy, reporting to the company’s CEO, Ryan Malone.

Jen Spencer, President, SmartBug Media

In her first full year as SmartBug’s VP of sales and marketing in 2018, Spencer implemented a sales and marketing program that resulted in 70% year-over-year revenue growth, earning SmartBug the title of HubSpot’s Global Partner of the Year. She then served as the company’s chief revenue officer, uniting its sales, marketing and client services teams to build high-growth solutions for SmartBug’s deep roster of clients.

Spencer is also an influential thought leader in the sales, marketing and revenue operations space, regularly speaking at B2B conferences – including the B2B Marketing Exchange — as well as serving as a mentor for revenue leaders through rising executives program. She also started and hosted a weekly podcast called SmartBug on Tap for several years before launching the new Intelligent Inbound Podcast aimed at challenging the status quo for inbound marketing with inspiring stories from some of marketing’s most innovative and successful players.

Earlier in her career, Spencer joined Allbound, the channel management and marketing solutions provider, as a founding team member and was responsible for generating the company’s first $2 million in annual recurring revenue by implementing an inbound sales and marketing program.

“Jen has been a high-performing leader since her arrival at SmartBug and has changed the trajectory of our growth. Given our explosive growth and plans for the future, appointing Jen to the newly created role of president is a natural step in the evolution of our business,” said Malone.

“It’s important to me that we continue to deliver exceptional intelligent inbound marketing services and partner in our clients’ success,” Spencer said. “As a former two-time client of SmartBug and then as an executive-level leader within the organization, I understand the intricacies and challenges that we face day to day as a very successful, high-growth agency. My goal is for SmartBug to continue to innovate and lead by example so that we remain attractive to top talent and continue to exceed expectations as an industry trailblazer.”