Teradata, the connected multi-cloud data platform for enterprise analytics, has appointed Jacqueline D. Woods as Chief Marketing Officer. Woods, who in a previous role at IBM had been CMO, Global Business Partners, will be responsible for overseeing Teradata’s strategic marketing planning and delivery, including brand and reputation management, and digital and social properties. She will also lead customer generation, influencer marketing, public relations, communications and enriching customer experiences.
Woods joins Teradata from NielsenIQ, where she served as Global Chief Marketing & Communications Officer. Prior to that, Woods led marketing at IBM for its $13 billion partner ecosystem, where she focused on building cloud, Data, AI and SaaS strategies across an ecosystem of over 120,000 firms.
“Teradata has built a far-reaching brand that is core to who we are, and I am thrilled to welcome someone of Jacqueline’s talent to help make it even stronger,” said Steve McMillan, President and CEO of Teradata. “Our transformation to cloud-first is only accelerating, and Jacqueline’s expertise will help build our market perception as the connected multi-cloud data platform for enterprise analytics.”
“In today’s dynamic environment, companies face profoundly increasing data demands and are increasingly leveraging cloud-based technology to deliver critical insights to make better and faster decisions,” said Woods in a press release. “Teradata’s unparalleled data platform is exactly what enterprises need to help them win, and I am excited to join this growth oriented, customer-centric organization.” said Woods.