Channel Marketer Report


The Channel Company Acquires Lauchlan, A Marketing Agency, To Expand Services Offering

Lauchlan, a global marketing agency noted for its channel partner concierge services among other offerings, has been acquired by The Channel Company. The strategic acquisition by The Channel Company, a global provider of news, insights, strategy, and events for the technology industry, expands its marketing agency services capabilities.

Lauchlan’s channel-focused marketing services, including campaign creation, program execution, customized leads management and in-depth reporting, make it a complimentary fit to continue scaling The Channel Company’s marketing services delivery capability worldwide.

“The acquisition of Lauchlan, in addition to global services organization bChannels and Incisive Media’s Technology Group brands earlier this year, is another step towards our vision of becoming the leading global provider of innovative marketing services for the technology industry. We continue to invest in high-value areas that will scale and expand our capabilities to drive greater outcomes for our clients anywhere they are in the world,” said Blaine Raddon, CEO of The Channel Company, in a press release.

The combined strengths of the organizations will provide immediate revenue and client expansion opportunities. Clients of Lauchlan will benefit from the extensive platform of additional marketing, events, communities, consulting, and data services that The Channel Company offers. Its clients will have access to a broader range of marketing services to accelerate their business outcomes and investment return.

Joining forces with The Channel Company represents tremendous opportunities for Lauchlan’s technology clients, partners, and employees, said Kathleen Lauchlan, the agency’s CEO, in a press release. The pairing of the agency’s deep, creative development and execution capabilities with the depth and breadth of services available through The Channel Company allows the agency to provide a comprehensive suite of solutions for direct, and channel partner marketing on a global scale.

In a note to CMR, Lauchlan added “We are all thrilled to be part of this rapidly growing entity and our ability to create nuanced solutions on a global scale will only bring new and unique programs, campaigns, event services and offerings to our clients.”