Channel Marketer Report


Dedicated Marketing Manager Included In New Perception Point Partner Program

Perception Point, a provider of advanced threat prevention across digital channels, has introduced a new program to provide partners with more advanced tools and resources to grow their customer base and accelerate resell opportunities.

Open to the full gamut of channel partners, including resellers, distributors, and MSPs, the program is organized through a tiered structure, based on annual sales targets. Registered partners are eligible for a suite of benefits in the areas of sales, marketing and support, including a deal registration program, lead sharing, a dedicated marketing manager, marketing resources and a comprehensive enablement plan.

The channel marketing manager will work directly with partners to build marketing plans. Support includes defining joint messaging, planning events, coordinating webinars, writing co-marketing collaterals (solution papers, case studies, etc), and digital marketing support (organic & paid social media, email marketing). 

The company, which has a preliminary partner portal, is planning on investing in a more formal and user-friendly tool that includes marketing collateral, brand kit, presentations, videos, and social media templates. 

In the past six months Perception Point has doubled its number of partners, and its enhanced partner program has been launched to power projected global expansion in 2023, as the company looks to focus on a channel-first strategy.

“Perception Point believes that partners are a core component of our business success, allowing us to reach more customers and meet the global demand for our advanced threat prevention solutions,” said Orit Shilvock, VP Channels and Strategic Alliances, Perception Point, in a press release. “We recognize that customer expectations are at an all-time high, and we work best collaborating with our partners across the globe. We look forward to growing our partner ecosystem and helping our partners deliver stellar services and customer experiences.”