Reveal, an account mapping platform, has acquired PartnerHacker, a media platform focused on the partnership ecosystem. The acquisition is a major milestone in Reveal’s Nearbound initiative, the company said in a press release. Nearbound is a program that emphasizes identifying overlapping accounts with partners, building partner data into sales motions, and harnessing trust within an ecosystem to close deals faster.
Founded in 2020, Reveal enables B2B companies to securely share customer information using its software to help identify and collaborate on sales opportunities. Over the last two years, its achievement of onboarding more than 8,000 companies worldwide has helped it close a $50m Series A round led by Insight Partners in 2022.
PartnerHacker, founded in 2022 by Jared Fuller and Isaac Morehouse, is a media company distributing podcasts, newsletters, articles, books, and hosting events centered around the partnership ecosystem. Within its first year, PartnerHacker grew its newsletter to more than 5,000 subscribers and hosted PL[X], a B2B partnerships event.
The acquisition of PartnerHacker enables Reveal to strengthen its influence within the partnerships industry and to drive the Nearbound concept to market. PartnerHacker’s team will join the ranks of Reveal, with co-founders Jared Fuller and Isaac Morehouse joining the executive team at Reveal. Fuller will be the Chief Ecosystem Officer; Morehouse will lead marketing as the Chief Market Officer.
“We’re thrilled to combine Reveal’s software solution with PartnerHacker’s ability to drive conversations in the market,” said Fuller in a press release. “This is a new era for go-to-market. Outbound drove how companies targeted the market. Inbound drove how companies attracted the market. In the future, Nearbound will drive how companies partner with the market.”
Both companies will maintain independent branding and activities. Nearbound.com will host a joint project to get more resources into the hands of sales, marketing, and partnership leaders to educate them on how to incorporate Nearbound strategies into their outbound and inbound motions.