Channel Marketer Report

Partner Operations

ChannelOps: The Missing Piece of RevOps

Revops Evolved From SalesOps And Needs To Evolve Again To Include ChannelOps By Demar Amacker, Senior Director of Business Operations, Zift Solutions References to rapid evolution in tech are cliche, but that doesn’t mean they aren’t true. And it’s not just in hardware and software. Service and operations models are also battlefronts for innovation and […]

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Canalys To Celebrate Partner Ecosystems At North American Forum In November 2023

Canalys, a provider of market analysis and partner events for the channel ecosystem, will host a channel partner event in North America next November. The Canalys Forum North America, which builds on 15 years of events in APAC, EMEA and LATAM, will be an aspirational event designed with partners at its core and celebrating the opportunities ahead, […]

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Increasingly Valued, Partner Ecosystems Still Need Careful Planning, Ardent Evangelists

Forrester is advising B2B leaders to prudently explore opportunities that partner ecosystem programs may represent. In its Routes-To-Market Survey 2022, Forrester reported that 67% of B2B channel and partner ecosystem leaders said that orchestration of partner ecosystems is either very important or absolutely essential to their organization. But before making significant changes or investments to […]

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Partnership Leaders Strives To Move Members Into C-Suite

The memos advising B2B companies that partner ecosystems will drive a $60 trillion economy by 2025 and be the main disruptor to current business models aren’t getting the attention they deserve from many C-Suite executives. When a survey this summer asked business professionals who have knowledge of the partnerships or channel function at their organization […]

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Survey Points To Partner Ops Managers As Critical Channel Program Drivers

The somewhat under-the-radar role of partner operations manager can have a significant impact on the performance of a company’s channel ecosystem program. According to a new report, The State of Partner Ops and Programs 2022, companies that invest in partner ops staff have stronger ecosystems that drive more revenue and better retain customers. Those with […]

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