Partner Relationship Management
Zift Solutions Receives $70 Million In Funding To Support Company Growth, International Expansion
Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, has received $70 million in funding. The investment will help accelerate Zift’s go-to-market strategy, continue expansion into international markets, and further support the company’s growth. Founded in 2006, Zift Solutions’ ZiftONE software delivers a comprehensive, modern platform that aligns channel […]
New Incentives, Partner Development Funds Highlight Transformed ServiceNow Channel Program
ServiceNow is transforming its partner program to further partner growth and customer success. The multi-year vision is designed to support the $500 billion market opportunity for the Now Platform and associated partner services. The revamped partner program includes new partner incentives to maximize investments and foster additional opportunities to demonstrate expertise and capabilities. All partners […]
How To Ensure Your Channel Partner Ecosystem Is Healthy
By Jonathan Eisner, Chief Channel Officer and VP of Global Partners & Alliances at Sovos In the new year, many channel partner programs are revamping their partner program in an attempt to create a flourishing partnership ecosystem. At Sovos, we’re taking extra measures to ensure the health of our ecosystem. Here are some of the […]
Channel Marketing Trends: Taking Stock And Looking To 2023
By Daniel Nissan, Founder and CEO, StructuredWeb It’s no secret: 2022 presented a rocky path for businesses. Many challenges to marketing and sales have cropped up — some expected, some surprising. But there’s good news: Those challenges make channel marketing more valuable than ever. Plus, channels are growing and ripe for business. Let’s review the […]
Increasingly Valued, Partner Ecosystems Still Need Careful Planning, Ardent Evangelists
Forrester is advising B2B leaders to prudently explore opportunities that partner ecosystem programs may represent. In its Routes-To-Market Survey 2022, Forrester reported that 67% of B2B channel and partner ecosystem leaders said that orchestration of partner ecosystems is either very important or absolutely essential to their organization. But before making significant changes or investments to […]
Storj Launches New Partner Portal In Pursuit Of Channel-Led Sales Strategy
Storj, an enterprise-grade, globally distributed cloud object storage provider, has launched a new partner portal. The one-stop shop for partner resources, enables resellers and system integrators to register deals, access Storj materials and training courses, and receive customizable alerts for new products and programs. In its pursuit of a channel-led sales strategy, Storj reported at […]
Partner Ecosystem Expansion – The Answer To A Shaky Sales Forecast
By Gary Sabin, Vice President of Product Management, Impartner We live in an era of partnerships, and the term “partner ecosystem” is becoming increasingly popular. With a cloud and consumption economy in the limelight to facilitate buying journeys, ecosystems are crossing industries, and companies are catching on to the fact that they need to center […]
Investments In Channel Marketing Programs To Climb As Satisfaction In Their Performance Rises
A third study by Foundry, an IDG company, has determined that channel leaders are increasingly satisfied with the performance of their partner marketing program. Since its last Partner Marketing Study in 2019, Foundry noted that the number of respondents who said their partner marketing program provides great or some value has climbed from 83% to […]
Private Equity Firms Continue To Bet On Growth Of Partner Ecosystem Management Solutions
Private equity firms continue to make significant investments ecosystem management solutions providers. Early this month, Channext, a Software-as-a-Service platform that supports online connections between vendors and business partners, announced that it has raised €4.5M ($4.42M) in a Series A round of funding led by Holland Capital, who invested together with the Graduate Entrepreneur Fund and current investors. WorkSpan, […]
Electric Referral Program Enables Partners To ‘Turn Connections Into Cold-Hard Cash’
As casual conversations at chamber of commerce luncheons, town halls, and pickleball meetups uncover new prospects for B2B brands, marketers are recognizing the revenue-boosting potential of engaging a broad mix of referrers. A year into building a process to help business owners “rake in more coin” by referring potential customers, Electric, an IT services company, […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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