Channel Marketer Report

Partner Relationship Management

Electric Referral Program Enables Partners To ‘Turn Connections Into Cold-Hard Cash’

As casual conversations at chamber of commerce luncheons, town halls, and pickleball meetups uncover new prospects for B2B brands, marketers are recognizing the revenue-boosting potential of engaging a broad mix of referrers. A year into building a process to help business owners “rake in more coin” by referring potential customers, Electric, an IT services company, […]

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Channel Data Snapshot — MDF Participation Remains Soft

Channel leaders continue to struggle to drive participation in their MDF programs. In a poll taken during a webinar hosted by Channel Mechanics, a channel program automation platform provider, about half of the respondents said that only 50% of their partners engage in the MDF programs they offer. Other responses, as reported in a companion […]

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Expanding Channels Ecosystem Landscape Generates $3.9 Billion In Sales

The number of companies offering solutions that enable brands to more effectively manage their channel ecosystems continues to grow. In its first Channels Ecosystem Landscape report, Canalys, an independent analyst company, lists 223 different companies with combined annual sales of $3.9 billion. The market for channel ecosystem enabling products is expected to continue to rise, […]

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PRM Platform Provider Allbound Announces $43 Million Private Equity Investment

Allbound, a leading partner relationship management (PRM) platform, announced a $43 million majority investment from Invictus Growth Partners, a private equity firm. The capital will be used to accelerate investments in sales, marketing, and for further enhancements to the company’s PRM platform. The Allbound PRM platform allows companies to accelerate sales and marketing in reseller, […]

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TrackStreet Adds Portal Product To Authorized Partner And Resale Policy Platform

TrackStreet, a MAP Policy, UPP, authorized partner, and resale policy platform, has launched a partner portal product, a self-service online platform that automates building and managing reseller partner relationships. The solution is described as central hub where vendors can communicate with their resale partners. The portal’s electronic workflow facilitates the registration of new resale partners […]

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MX Launches Robust Partner Portal To Support Fast-Growing Channel Network

MX, a leader in open finance solutions, has launched a new partner portal to support its expanding channel ecosystem. In June, the company announced that it had doubled the number of fintech partners in its MX Partner Network in the past year alone. The new MX Partner Portal provides partners with a one-stop-shop where they […]

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Zomentum Launches Solution To Align SaaS Vendors’ And Partners’ Revenue-Generating Activities

Zomentum, provider of an intelligent revenue platform for technology partners, has introduced a solution that directly aligns SaaS vendors with partners’ daily revenue-generating activities. The PartnerAlign Partner Management solution is designed to put SaaS vendors at the center of tech partners’ revenue-generating activities. The platform includes the Zomentum Grow sales acceleration application, where partners can […]

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LiveVox’s New Channel Program Offers Robust Partner Marketing Support Package

LiveVox, a cloud-based provider of customer service and digital engagement tools, has launched a new channel program. The program, ACTivate, provides LiveVox’s new and existing partners, including master agents, technology solution brokerages, solution providers, and managed service providers with tools to market and sell the company’s blended omnichannel capabilities to new customers. “We’ve seen incredible […]

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Reveal, An Ecosystem Enabling Platform Provider, Gets $50 Million In Series A Funding

Reveal, a provider of a platform for partnership, marketing, and sales teams to generate revenue through their ecosystem, has announced a Series A funding of $50 million. The company, which was founded in 2020 as Sharework, allows companies to connect with businesses in their ecosystem to securely compare CRM data. The insights that can be […]

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Automation Gives You Time To Build Strategic Relationships With Partners

By Gary Sabin, Vice President of Product Management at Impartner We’ve been saying it for two years now. These are unprecedented times. And it seems like each day or week gets more and more unprecedented. Because companies have focused so much on remote work over these past two years, the digital transformation has leaped forward […]

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