Channel Marketer Report

Review Platforms

Product and Service Reviews Tip the Scales for B2B Decision Makers

The reviews are in. B2B buyers do indeed give customer reviews a big thumbs up as decision-shaping information when buying products and services. According to a survey by G2 Crowd, a peer-to-peer business solutions review platform provider, and Heinz Marketing, a B2B marketing and sales acceleration firm, more than 90% of decision makers said they are more […]

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