Channel Marketer Report

Review Platforms

Software Buyer Behavior Report Points To Channel Partner Influence On Recurring Revenue

Channel partners are likely to play a more important role in securing recurring revenue, according to report by G2, host of a tech marketplace and peer-to-peer review site. As the preference to buy from third-party marketplaces and reseller continue to climb – even among enterprise companies – the post purchase experience is critical to the […]

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Product and Service Reviews Tip the Scales for B2B Decision Makers

The reviews are in. B2B buyers do indeed give customer reviews a big thumbs up as decision-shaping information when buying products and services. According to a survey by G2 Crowd, a peer-to-peer business solutions review platform provider, and Heinz Marketing, a B2B marketing and sales acceleration firm, more than 90% of decision makers said they are more […]

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