Channel ROI
5 Ways To Use Predictive Analytics For Marketing And Sales Success
Written By Shari Johnston, Radius Predictive analytics is fast becoming a critical part of the marketing stack. In a survey that we commissioned with Forrester Consulting earlier this year, 87% of B2B marketing leaders said they had already implemented or were planning to implement predictive analytics in the coming 12 months. Benefits are also notable, […]
Spending On Sales Processes Outweighs Messaging [Infographic]
With election season upon us, politicians aren’t the only ones who are flip-flopping on the issues. Companies say that sales messaging is what drives deals, but they are investing more in processes, according to a recent survey of B2B marketing and sales executives by Corporate Visions . This infographic outlines the need for companies to […]
Cyphort Sees 300% Growth In Channel Marketing Program
Cyphort, a threat defense software company, announced that its channel program has grown 300% in the past year and has more than tripled the number of partners in its pipeline.
Exabeam Taps Channel Feedback To Guide Program Design
Some brands have a hybrid business model — selling directly to their customers as well as through a network of partners and resellers. Others, however, sell exclusively through the channel. According to Ted Plumis, VP of Channel, Business and Corporate Development at Exabeam, a channel-only approach has a number of benefits. For one, selling exclusively through the […]
eMetrics Summit Boston: Data-Driven Marketers Are Becoming ‘Indispensable’
By Brian Anderson, Associate Editor Editor’s note: As part of a special arrangement, this feature is being published on Channel Marketer Report. The article initially appeared on MarketingID. Big Data and marketing analytics are becoming must-have currency for marketing success, and businesses across a wide variety of industries and verticals are looking to individuals who […]
SharedVue Merges With Zift Solutions
SharedVue, a division of The Channel Company that offers web content syndication tools for channel marketers, has combined with Zift Solutions, a channel marketing automation solution provider. Zift Solutions will operate the combined entity, and The Channel Company will maintain an ownership stake in Zift Solutions.
CCI Unveils Partner Investment Lifecycle
The key goal for any vendor or solution provider is to generate sales. That is why they rely on partners — 10, 100 or more — to extend their brand message and technologies to end-users around the world.
Following Monumental Growth Year, Relayware CRO Shares Goals For 2015
Over the past six months, partner automation software company Relayware has experienced pivotal growth. In May, the SaaS company announced its one millionth partner on its Partner Cloud, and maintained a strong pace of international growth. Within the same period of time, Relayware noted an expansion in its consumer base beyond large and established technology […]
Kaspersky Lab Offers Partners Increased Opportunities For Profit And Growth
As a 100% channel company, Kaspersky Lab constantly invests in the well-being of its partners. Whether through improved training, better incentives or a more strategic focus on content, Kaspersky constantly keeps an ear to the ground, garnering feedback from partners but also applying industry best practices. In the below Q&A, Jon Whitlock, VP of B2B Marketing […]
The New Billion Dollar Baby [Infographic]
Buyers today have access to a variety of tools and technologies that give them instant access to products, content and information. This customer-driven movement has dramatically changed the ways sales teams engage with prospects and customers. The below infographic, courtesy of LiveHive, walks through the technology revolution, and why new, cutting-edge sales tools are the […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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