Aprimo, marketing operations pioneer and category leader, announced in March its acquisition of ADAM Software, a leading global provider of enterprise-class Digital Asset Management (DAM) software solutions. ADAM will integrate directly into Aprimo’s platform, bringing customers a marketing operations solution capable of handling both the production and publication of content. By combining Aprimo with ADAM’s […]
SharedVue, a division of The Channel Company that offers web content syndication tools for channel marketers, has combined with Zift Solutions, a channel marketing automation solution provider. Zift Solutions will operate the combined entity, and The Channel Company will maintain an ownership stake in Zift Solutions.
Zift Solutions has developed a new app for Hootsuite designed to allow users to import social streams, publish content and access marketing support materials. The app is available within the Hootsuite App Directory. Through the app, users can integrate marketing content and materials within the Zift marketing system into their existing Hootsuite accounts. This allows marketers to […]
Orasi Software, an HP Platinum Partner, had a small marketing team but big marketing goals. Aside from HP, Orasi works with a variety of partners and vendors, which makes day-to-day marketing operations even more complex. In addition to a lack of resources, Orasi faced several other challenges, including an insufficient contact database. In the below […]
The Problem: Companies often struggle with creating and sharing enough content to sustain a successful content marketing strategy to and through their partner networks. Some channel enablement solutions focus on distributing vendor content to partner sites, while others are simply tools that give partners the ability to run their own marketing programs. The Solution: […]
TIE Kinetix, a software-as-a-service (SaaS) provider of channel demand generation and sales conversion solutions, has launched its latest solution, The Sales Resource Center. Designed for channel partner sales representatives, The Sales Resource Center delivers customized and co-branded content to sales reps’ smartphones, tablets, desktops and company intranets in real time.
Progress Software has been committed to delivering market-leading technology innovations that empower their partners and customers to dramatically improve the development, deployment, integration and management of their business applications. With more than 2,000 partners, Progress Software’s Partner+ Program is dedicated to helping its partners turn ideas into business realities through thought leadership and technical empowerment […]
By Patricia Hume, President, Trapit Over a long career, most of my time has been spent managing channel operations for some of the best — IBM, SAP, and Avaya among them — drawn by the challenge of helping the business grow through the reach of “alternatives” to direct sales; distributors, resellers, service providers and others. […]
Many organizations are using blogs as an outlet to show their unique positioning and thought leadership. However, for businesses just starting out, finding a compelling voice and making their blog a top destination for information and resources can sometimes be challenging. This infographic, courtesy of WhoIsHostingThis?, outlines the characteristics of a successful blog post.
In 2013, content marketing, social media and mobility all came into focus as priority investments for businesses and their channel networks. Improved channel communication, collaboration and visibility were key goals for many businesses, while still optimizing end-user engagement and sales results. Although the channel marketing universe saw extreme evolution in 2013, the next year will […]