Through the app, users can integrate marketing content and materials within the Zift marketing system into their existing Hootsuite accounts. This allows marketers to continue working inside Hootsuite while having direct access to their social posts, content and other materials.
The Zift app also enables channel marketers to manage and publish relevant social media content provided by their suppliers through any Hootsuite-configured social network.
“Today’s channel marketers don’t have the time or inclination to log into multiple systems to manage social media and with the new Zift Hootsuite app, they don’t have to,” says Ken Romley, CEO of Zift Solutions. “Users can easily connect, access and manage the Zift capabilities, content and materials they rely on directly within their existing Hootsuite environment to save time and amplify social media efforts.”
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.