All types of businesses use email as a way to establish ongoing dialogue with consumers, share announcements, deliver offers and content, and more. But crafting effective email marketing campaigns requires a successful blend of art and science. Through an analysis of more than 260 million emails delivered via 540 campaigns, Retention Science, a retention marketing […]
By Jared Shusterman, Managing Partner and CEO, SproutLoud Triggered marketing — the practice of basing a marketing communication’s content, timing, and delivery medium on measureable events relevant to the consumer — has been around for some time. Despite that, “less than 20% of marketing organizations today,” are doing it correctly, according to Adam Sarner, […]
The Problem: With local searches constituting 24% of all Google queries, and 45% of all Yelp searches happening on a mobile app, the interdependence of brands and local businesses is more evident than ever before. Businesses rely on brands for marketing resources and assets promoting the products and services that bring customers through the door. […]
More executives are working remotely and traveling to attend industry conferences and one-to-one meetings, making mobile-optimized content collateral a new imperative for vendors and their partners. In fact, mobile traffic has nearly quadrupled since January 2011 and accounted for about one in four web site visits in December 2012, according to research from Walker Sands. […]
The growing availability of spam-reporting tools is having a major – and negative – impact on marketing email effectiveness, according to a recent study conducted by ReturnPath. The company’s Email Intelligence Report found that marketers account for 70% of all “this is spam” complaints and 60% of all spam-trap hits. Over the past year, according to ReturnPath, marketers’ […]
By Rich Harrison, CEO, SMTP.com SMTP.com is regularly approached by well-intentioned marketing directors with a “great idea”: Why not capitalize on the countless email addresses sitting in our CRM application via an email marketing campaign? It doesn’t matter if they are large Fortune 1000 companies or small businesses; to them, this is great idea. From […]
The growing prominence of cloud computing and cloud-based solutions is coming more to the forefront, especially within the IT sector. Although industry benchmarks have pointed to this transition to the cloud and managed services, new research from Cisco indicates that IT decision-makers are facing an array of challenges during their transition to cloud-based applications.