Channel Marketer Report

Tag Archives

Teradata Partners With ADAM Software To Ease Media Management

Teradata Corporation, a provider of analytic data platforms, marketing and analytics applications, and consulting services, has announced a new partnership with ADAM Software, a Belgium-based Digital Asset Management (DAM) and Product Content Management (PCM) software company. In addition to keeping pace with the ongoing proliferation and evolution of digital touch points, marketers also are faced […]

Read More

Sophos Sees Recognition In Light Of Channel Growth

Sophos has experienced significant growth since the beginning of 2013, highlighted by new Channel Chiefs in the Americas, and Australia and New Zealand. Additionally, a new MSP program and more than 1,600 new partners worldwide have helped amp up the organization, bringing the total number of active partners to more than 12,000. With the recent appointment of […]

Read More

Two-Thirds Of ISVs Say Partners Are Vital To SaaS Success

Avangate has released results of a Forrester Consulting commissioned study, the Technology Adoption Profile (TAP), which confirms the increasing role of the channel, especially in the emerging Software-as-a-Service (SaaS) space. The majority (79%) of ISVs surveyed reported that their channel partner program will play a strategic role in growing SaaS revenues. In addition, 66% of respondents said that channel partners […]

Read More

Monetate Makes Aggressive Moves With New Partner Program

Monetate, a testing, targeting and personalization platform for online marketers, has added Brooks Bell, an optimization firm for enterprise-level clients, to its Certified Partner program. The Monetate Certified Partner Program was designed to help educate partners across all tiers of the variety of features and capabilities in the Monetate platform. “Brooks Bell is one of […]

Read More