Creating collateral is a top priority for B2B marketers, and the majority of them are investing in product marketing. But what channels and content formats are key to a successful product launch? While product sheets and FAQs still are ingredients in the content mix, marketers are stepping into their buyers’ shoes by creating trend-based thought leadership via email, webinars, […]
By Matthew McKenzie, Chief Content Officer, Content4Demand Providing buyers with quality content is part and parcel of B2B marketing, yet the process of creating content is often time-consuming and costly. One way to get more bang for your buck is by repurposing existing content into a variety of new formats and delivery channels. For instance, one […]
The Problem: Creating and managing an effective network of local web sites costs more in time and money than most multi-location businesses are willing — or often able — to invest. Typical roadblocks to realizing the benefits of local web sites include having to continually: Generate unique local content; manage technology updates throughout the entire […]
To help retailers create a dynamic, personalized online shopping experience, IBM has introduced a new solution, called Commerce Composer. Presented as part of its WebSphere Commerce platform, the new solution was unveiled during this year’s NRF BIG Show. IBM Commerce Composer was designed to help retailers reduce time to market by providing executives with real-time control over the look, […]
The Problem: Manufacturers and vendors rely on partners to help them achieve national and global sales goals by increasing brand awareness on a more local level. Because buyers today are seeking more relevant content and solutions based on their unique wants and needs, it is imperative that vendors provide the best resources to partners relevant […]
More buyers are utilizing search engines, social media and other research strategies to learn about solutions. Due to these behaviors, manufacturers must work harder to ensure their partners have the most effective collateral and marketing resources to go to market. Asigra, a provider of enterprise cloud backup, recovery and restore software, recently unveiled multiple enhancements […]