Tag Archives
Social Selling For The Channel
By Patricia Hume, Trapit This is the last in a three part blog series about how an effective content marketing strategy coupled with the delivery of the right content mix can improve channel mind-share, loyalty, and, of course, revenue creation. Let’s dig deeper into social selling for the channel, and how and which technology can […]
7 Skills New Marketers Need To Succeed [Infographic]
Digital marketers are becoming Jacks-of-all-trades. Not only must successful marketers be social media mavens and create great content, they also must know how to newsjack, analyze data and of course, work in a stressful environment collaboratively with team members. The below infographic, courtesy of Formstack, outlines seven skills new marketers need to succeed.
Traacker Helps Build Relationships With Social Influencers
The Problem: Although more executives are using social media to discover solutions and access relevant content, it is sometimes difficult for solution providers to capture their attention. By tapping into industry influencers, vendors and their partners can form valuable relationships and build trust among their communities. The Solution: Traackr is an influencer management platform that is […]
What People Share On Social Networks [Infographic]
Billions of people worldwide tap into Facebook, Twitter, LinkedIn and even Pinterest to share photos (43%), opinions (26%), status updates (26%), links to articles (26%) and personal recommendations of things they like. This infographic, courtesy of GO-Gulf, dives deep into the behaviors and preferences of social media users.
KiteDesk Combines CRM Automation And Social Selling
The Problem: B2B buyers are turning to social influencers and connections to learn about new trends, keep tabs on the latest industry news and gather information about potential solutions. As a result, LinkedIn, Twitter and other networks are becoming fruitful breeding grounds for organizations to build connections, generate leads and drive sales. However, it is […]
Smartphones Could Be A Game Changer For Sales
By John McGee, CEO, OptifiNow The days of the door-to-door computer salesman are gone. Instead, computers are now the ultimate sales tools for companies if they are using their technology resources properly. More than 15 million businesses and organizations are now part of Facebook. Many corporations also have company Twitter pages. In the corporate world, […]
Channel Agencies And Consultancies Spotlight Top Trends And Pain Points
Agencies and consultancies are in the trenches of the channel, helping vendors and partners maximize sales and marketing results. Before launching our annual Guide To Channel Agencies And Consultancies, Channel Marketer Report asked participants to answer the following: What questions are prospects and customers asking you most frequently? What is the No. 1 challenge you’re […]
Harnessing The Power Of LinkedIn Groups For Your Channel
By Jeff Mesnik, Managing Partner, ContentMX What if you could have all of your sales leads in one room? It turns out that LinkedIn groups put all of your customers and prospects in one place, making it the perfect networking and sales tool for business-to-business organizations. Help your channel partners harness the power of LinkedIn […]
B2B Content Preferences Survey: Buyers Want Short, Visual, Mobile-Optimized Content
By Glenn Taylor, Associate Editor Editor’s Note: This article appeared previously on sister publication Demand Gen Report. B2B buyers are placing a greater emphasis on visual content throughout the purchasing lifecycle, and are accessing content much more frequently from smartphones and tablets. These trends have led to an even higher buyer reliance on content than ever […]
Three Ways To Get The Most From Your Business Blog
By Colin Hutt, President, Primum Marketing Communications Strategic marketing content is all about delivering the right message at the right time, and businesses are often challenged to find the right medium to reach their intended audience. A sometimes-overlooked tactic that has regained traction in recent years is the business blog. Although mainstream media continually reports […]
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