Channel Marketer Report

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10 Tips To Optimize Webinar Attendance And Engagement

Many organizations leverage webinars to better connect and engage with partners, prospects and current customers. Findings from the MarketingProfs/Content Marketing Institute study, titled: 2013 B2B Content Marketing Benchmarks, Budgets and Trends, indicated that 59% of organizations currently tap webinars and webcasts as part of their content strategy. “By its very nature, a training initiative, whether […]

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Exploring New Technologies in PRM

Within the last 12 months, a host of new technologies have emerged, all developed to better support partner networks. Because partners are essential to a manufacturer’s success, it is more important than ever for organizations to track and manage reseller sales and marketing progress efficiently. Partner Relationship Management (PRM) allows manufacturers to maximize the overall […]

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DOCUWISE And Artisan Infrastructure Partner To Deliver Cloud-Based Managed Print Solutions

DOCUWISE, a Managed Print Solutions (MPS) provider and Artisan Infrastructure, the wholesale Infrastructure-as-a-Service (IaaS) provider, have partnered to provide VARs and Managed Service Providers (MSPs) a turnkey managed print solutions to deliver to their customers. DOCUWISE’s Print Environment System Organizer platform is now available as a template in Artisan Infrastructure’s Certified Solution Ecosystem, to allow […]

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CASE STUDY: Motion Computing Promotes Education & Evangelism In Partner Programs

  Companies across verticals, especially healthcare and retail, are taking note of the improved productivity and efficiency that comes with implementing mobile devices within their organizations. One company turning to the channel to capitalize on this transformation is Motion Computing. The global provider of tablet PCs faced the challenge of standing out to new partners […]

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BtoB Firms Adapt Joint Marketing Planning To Improve ROI On Channel Sales, Marketing Initiatives

Gaining visibility into investments for ROI and marketing development funds (MDF) is a top priority for vendors across all verticals. At the same time, companies that implement a channel sales model also seek strategies that will drive growth for tier two and three resellers. As a result, progressive companies are implementing joint marketing planning programs […]

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Marketing Metrics Workshop Series

The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments. From visits to leads, this series will provide the basics on the terms, metrics and tactics marketers need as they improve the visibility […]

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