ChannelChat at #NRF13: Henry Helgeson and Dan Dufault, Merchant Warehouse
Within the last year, there have been a variety of developments in the payment space. Two key trends that came more to the forefront in 2012 were the transition to EMV in the U.S., as well as increased interest in mobile payment/wallets. During this episode of TouchPoints TV, Henry Helgeson, CEO, and Dan Dufault, EVP […]
MyITAssessment.com Exec Spotlights Need To Connect End-User Pain Points To More Relevant Solutions
Episode 9: Jeremy Littlejohn, Chief Analyst and Co-Founder, MyITAssessment.com More vendors and resellers are recognizing the fact that to truly succeed in a competitive marketplace, they must understand buyer pain points, and in turn, deliver optimal solutions that deliver upon specific wants and needs. MyITAssessment.com is a new tool designed to help organizations do just […]
Mobile-Optimized Content Becoming A New Imperative For Channel Marketers
More executives are working remotely and traveling to attend industry conferences and one-to-one meetings, making mobile-optimized content collateral a new imperative for vendors and their partners. In fact, mobile traffic has nearly quadrupled since January 2011 and accounted for about one in four web site visits in December 2012, according to research from Walker Sands. […]
Refining Localized Marketing To Boost Channel Revenue
A key benefit for organizations that develop a network of channel partners and affiliates is that they have more means to extend brand messaging and drive product/service awareness to new markets. However, to truly succeed at reaching specific audiences in particular geographic areas, vendors must empower partners to go-to-market, both via traditional means such as […]
OfficeMax Establishes New Retailer Partner Program
Office supply vendor and retailer OfficeMax is dipping into the channel world through a new “store-within-a-store” concept in which the brand is establishing a network of retailer “partners.” As of January 2013, 25 retailers including A&P and Safeway are part of the OfficeMax partner network, according to Matt Gruber, National Account Manager of New Business […]
For Manufacturers, Channel Sales Stem From Aligned Social Media Strategies
By Tom Jacobs, President, Jacobs Agency Manufacturers have long nurtured channel relationships with added-value tools and programs. But until recently, communicating or sharing those tools to their partners sometimes was a clunky, hard-to-measure effort. Today, social media makes it easier than ever for manufacturers to streamline communication to their channel partners. And the “sharing” nature […]
Avangate Helps Software And SaaS Vendors Keep Pace With Cloud Trends
The Problem: Software publishers are deeply impacted by the increased adoption of cloud and mobile technologies, resulting in SaaS and cloud services options. With the advent of digital delivery, the publisher is now brought directly into a relationship with the end-customer, bypassing traditional channel partners and threatening to undo years of channel investment on both […]
Vidyard Launches Integration With HubSpot For Video Marketing Analytics
Vidyard, a video marketing platform for business, has expanded its reach into the marketing automation arena with the launch of its integration with HubSpot to provide video marketing analytics. The company began integrating with Eloqua late last year. The Vidyard platform offers HubSpot customers two applications – Video Mapping and Heat Mapping – that enable marketers to access individual […]
LeadMD Adds Partners to Grow Marketing Automation Services and Offerings
LeadMD, a provider of marketing automation and CRM consulting services, has announced a number of partnerships to expand its stable of offerings. LeadMD can now offer a suite of services and products, including SEO, content development, various web application integrations and web marketing, said company officials.
2112 Group Partners With Incisive Media
The 2112 Group, a U.S.-based provider of channel research, business services and publisher of Channelnomics.com, recently announced a new partnership with Incisive Media, publisher of CRN UK and ChannelWeb.co.uk. The partnership was established to develop media and consultative products that span the trans-Atlantic technology marketplace to support and enable thousands of IT resellers and integrators, […]
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