The 2112 Group, a U.S.-based provider of channel research, business services and publisher of Channelnomics.com, recently announced a new partnership with Incisive Media, publisher of CRN UK and ChannelWeb.co.uk.
The partnership was established to develop media and consultative products that span the trans-Atlantic technology marketplace to support and enable thousands of IT resellers and integrators, according to a company press release.
The 2112 Group will be the exclusive channel partner of Incisive Media in the U.S. Using Channelnomics.com as an outlet, The 2112 Group will resell and support CRN UK and ChannelWeb.co.uk products through advertising, multimedia marketing tools and lead generation offerings. Similarly, Incisive will sell and support 2112 consultation, research and strategic content products and services in the UK. Together, the companies will continue to collaborate to create products and services that will provide IT vendors with greater and more effective access to their partners in the U.S. and Europe.
The 2112 Group and Incisive Media previously worked together on content syndication, in which they shared news and worked together to generate editorial projects. More jointly-produced editorial projects will be developed and released in 2013.
“The 2112-Incisive partnership, which will marry the resources of Channelnomics and CRN UK, will provide our clients with the opportunity to reach more resellers, systems integrators and service providers through one consolidated media and professional services provider,” said Lawrence M. Walsh, President and CEO of The 2112 Group. “No other channel media or professional services firm can provide the trans-Atlantic insights, marketing products or communications reach that 2112 and Incisive Media can together.”
The 2112 Group, Channelnomics, Incisive Media and CRN UK service a combined trans-Atlantic market of more than 100,000 IT resellers, managed services providers and systems integrators, all of which drive more than $500 billion annually.
“Vendors are increasingly thinking globally, evaluating what territories they want to invest into,” said Alan Loader, Group Publisher of CRN UK. “The tie-up between CRN UK and 2112 allows vendors to access information advising them how and where to invest, and to execute global channel programs, maximizing revenue streams.”