Customizable Marketing Materials, Sales Tools Vital To Channel Partner Success
Once OEMs roll out a partner program, how do they market their products and offerings, and develop relationships accordingly? A clear characterization of partner requirements, and availability of customizable marketing materials and personalized messaging based on target audiences is key, according to market analyst and channel expert Patricia Rush. In a recent webinar hosted by […]
Brainshark Channel Edition Aims To Speed Onboarding, Training, And Marketing Development For Improved Sales Results
The Problem: According to research from Aberdeen Group, 37% of enterprises indicated that they need to improve corporate communications and time-to-information. This presents a prime opportunity for OEMs to implement a video-based solution to improve corporate communication, as well as sales and marketing initiatives via video content. In the report, titled “Video Portals for Employee […]
Simple Steps To Improve Web Results For Channel Marketers
By Garrett Geib, President, SkyRocket Group, Inc. I recently tried to contact a prospective technology solution provider to see whether they would be interested in the marketing services we offer. The company’s web site was badly in need of a refresh; the phone number listed on the page was incorrect and the copyright notice read […]
Measuring ROI Of Partner Programs Increasingly Challenging For Channel Marketers
As the proliferation of media channels and content forms accelerates, channel marketers are taking a harder look at metrics to determine the ROI of campaigns and partner programs. While these metrics are vital to quantifying the efficiency of specific sales and marketing programs, industry experts say many corporations are not optimizing the benefits that come […]
Gerry Murray of IDC Highlights Latest Channel Research, Tips and Tricks for Lead Management
Episode 4: Gerry Murray, Research Manager for the CMO Advisory of IDC The channel is a complex place. OEMs/manufacturers are challenged to accurately hand off optimal leads to partners. Furthermore, these companies are struggling to accurately track and measure the success of lead and demand generation initiatives due to faulty reporting. During this episode […]
pcAmerica CEO Talks Mobile, Social and Boosting Partner Engagement
Episode 3: David Gosman, CEO, pcAmerica Social media and mobile are emerging as key ways for OEMs and VARs to develop partnerships and increase market mindshare. However, many sales forces and marketers are struggling to determine key tactics and messages for optimal engagement. In this episode of ChannelChat, David Gosman, CEO of pcAmerica indicates […]
Loyalty Programs, Feedback Loops Gaining Popularity To Increase Partner Participation
The average utilization rate of marketing development funds (MDF) within the BtoB sector has dropped below 20%, according to research from SiriusDecisions. As a result, OEMs also are striving to implement more creative ways to increase MDF usage, according to Laz Gonzalez, Service Director of Channel Management Strategies for SiriusDecisions. “Currently, approximately one-in-five partners are […]
White Space A Leading Cause Of Sales And Marketing Fatigue
For OEMs, increasing brand awareness and encouraging partners to boost market share are vital goals. While increasing communication with loyal customers is a short-term tactic to boost revenue, revitalizing dormant partners is a key pain-point for OEMs and partners alike. “White space” is defined by TSL Marketing as channel partners/vendors that have little or no […]
Channel Monitor Helps OEMs Gain Access To Item Information, Pricing & Sales
The Problem: In the complex channel environment, it is difficult for original equipment manufacturers (OEMs) to efficiently track sales and progress across partners and end-users. Specifically within the retail sector, it is vital that OEMs have access to item prices, sales and overall demand to ensure that channel partners are replenished and prepared for high-traffic […]
ChannelViews: What’s Going To Keep You Up At Night In 2012?
By Craig DeWolf, VP, Strategic Development, CCI Normally I like to start these entries on a positive note, though this title seems ominous for channel marketers. But there is a positive spin: The good news is that if none of the items listed below will keep you up at night, then you can consider yourself […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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