The Problem: The gap between vendor content and partner marketing experience and resources has created a daunting hurdle for organizations across the channel. In fact, research from SharedVue reveals that 63% of solution providers have no internal marketing resources. VARs and resellers not only require hard-hitting content, but also the ability to receive updated marketing materials that can be customized to include partner logos, value propositions and features.
The Solution: The SharedVue platform allows vendors to push marketing assets, content and lead-generation items through partners to end-users using content syndication (Syndic8) and campaigns (Communic8). Prospects and customers visit syndicated showcases on partner web sites, interact with marketing, social and editorial content, register for materials and sign up for events and promotions. As a result, partners are able to capture relevant metrics and actionable lead data, and relay them to manufacturers/OEMs.
Inbound activities driven through the SharedVue platform include content syndication and dynamic micro-sites, while outbound activities including promotions, emails, events and lead generation campaigns also can be created through the solution suite’s Communic8 platform. Vendors are able to control and monitor how channel partners are utilizing promotional, lead generation and event materials, while partners get credit for campaign materials, which are provided by the vendor and SharedVue.
The Perks: Timeliness and relevancy are key to successful and effective content. The SharedVue solution suite was developed to provide an efficient delivery mechanism for content, assets and lead generation resources to the right people at the right time. From a limited-time promotion to an upcoming webinar/event, the solution helps vendors ensure that partners are armed with optimal materials to promote offerings, news and other channel developments.
Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.