Channel Marketer Report

Tag Archives

P2P Global, A Partner Collaboration Platform, Offers Sponsorship Program To Vendors

P2P Global, an open ecosystem and marketplace that enables collaboration among diverse partner and technology companies, has announced an offering for technology vendors. The Technology Partner Sponsor program enables vendors to distribute leads to their partners on the platform, collect referrals from any P2P Global-enrolled solution providers, and share information about their products and service […]

Read More

Partnering Agreements: How To Build Trust In Partner-To-Partner Engagement

By John Guido, Founder and CEO, P2P Global  While at first pass “partnering agreements” may not appear to be a hot topic, they are a vitally important aspect of channel ecosystems, partner-to-partner engagements, and collaboration within the IT channel.  Up until now, there has been a consistent set of inefficiencies related to partner-to-partner engagements, and […]

Read More

Act-On Opens APIs To Developers, Expands Partner Program

Act-On Software is looking to expand its partner ecosystem by opening its APIs to third-party developers. The Act-On Developer Program also is adding resources to help agency partners build, test and launch developer applications, company official explained. In addition, the new platform will offer an app marketplace to provide customers with access to third-party applications. “SMBs […]

Read More

Marketo LaunchPoint Adds Partner Ecosystem To Marketing Nation Initiative

Marketing automation vendor Marketo today released Marketo LaunchPoint, the company’s new partner ecosystem. Launchpoint includes partnerships with more than 65 organizations that provide solutions and services for online advertising, events and webinars, content marketing, top-of-the-funnel conversion, lead-data enrichment, social media, sales, analytics and big data, and lifecycle marketing, among others.

Read More

ChannelViews: Three Ways To Get What You Need From Vendors

By Ed Thompson, Director of Demand Generation, The Pedowitz Group Editor’s Note: Due to a special arrangement with CRN, Channel Marketer Report is publishing a recent article from the site, written by Ed Thompson of the Pedowitz Group. Talk to any vendor/OEM that depends upon driving revenue from a partner ecosystem and they’ll likely mention […]

Read More