As the saying goes: Content is king. This adage, which first burst into the business world nearly 20 years ago, is becoming more prevalent due to buyers’ increased usage of digital tools and technologies to research potential purchases. But how can companies keep pace with buyer preferences, and deliver fresh, relevant content throughout the year? In this episode of Channel Chat, Patrick van Boom of TIE Kinetix discusses the role that content syndication plays in the dissemination, sharing and promotion of white papers, E-books, infographics and more. He also shares how organizations that operate in complex channel networks especially can benefit from content syndication.
Editor’s note: Following the recording of this podcast, van Boom received the title of CMO.