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Sonus Develops Two-Tier Structure For Partner Program

Sonus Networks, a global leader in SIP communications, has expanded its Partner Assure channel partner program into a two-tier model of distribution partners.

This enhancement comes on the heels of rapid expansion within the Sonus partner network, which includes “a diverse network of reseller partners to small and medium businesses, large enterprises and regional service providers,” according to a company press release. The Partner Assure program launched last year to support the extension into the enterprise market with the company’s session border controller (SBC) portfolio. 

The expansion of Sonus Partner Assure into a two-tier business model extends Sonus’ reach across channels, including more than 250 partners who have joined the program following the company’s acquisition of Network Equipment Technologies in August 2012.

The expanded Sonus Partner Assure program was is designed to ensure superior partner enablement via: 

  • Ongoing support for the partner community as the program continues to grow;
  • Expanded partner management with value-added distributors that will offer pre- and post-sales technical support, in-region labs and demonstration resources and expedited local product delivery capability worldwide;
  • Broader self-service tools available in the Sonus Partner Portal. For example, partners have access to an online quoting tool, direct access to technical support documentation and trouble ticketing, as well as a hub of communication resources — from bulletins to webinar archives and product collateral; and 
  • Accelerated ramp up for new partners and partner representatives through the extensive library of web-based, on-demand training courses for sales and technical functions.

“Enabling a strong channel foundation is core to Sonus’ go-to-market strategy,” said Joe McLaughlin VP of Worldwide Channels at Sonus. “Our focus is on helping our partners effectively address the rapidly growing demand for SIP-based communications.”



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