“Omnichannel” is a buzzword that has been swarming the retail industry for a few years now. While many retailers are acknowledging the need to create a consistent and flexible shopping experience across all channels and devices, many have been slow to deliver. In this interview, Dave Murphy, Strategic Alliances Manager at Epson, shares how the company and its network of partners are equipping retailers with the tools and solutions to address the omnichannel challenge.